Flavor is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.
This piece was created using over 3000 cigarettes that spell the word “flavor”. The cigarettes are half smoked showing the nicotine in them; in total, this piece has a size of 24”H x 48”W. Even though it mainly criticizes a specific cigarette brand, Flavor was born to create awareness of the damages of smoking cigarettes.
The word Flavor was chosen to portray the main marketing tactic of this brand, which was made popular by its slogan of the best in flavor, and of keeping its authentic flavor when filtered cigarettes were first introduced in the market.