Gold is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.
Gold is a piece that criticizes a very popular fast food company and the huge obesity problem faced in our society. This piece was created by using the popular golden French fries spelling the word gold.
The word chosen “gold” has different meanings, it portrays the main color of the logo of this company, the color of the popular fries and it also represents the associations made between the brand and society, especially the marketing campaigns which depicts this food as something very desirable, especially for kids, creating a society with really bad eating habits that have lead to obesity and other health problems.
